![]() ![]() ![]() He also has served as a mentor for the CanopyBoulder cannabis startup incubator. Selected as a Clio Cannabis Awards juror in 2022, Jesse has received multiple accolades for marketing and product design, including Colorado's THC Classic and a Gold Clio. Jesse believes product design and a deep understanding of the customer journey are the driving forces for exceptional brands, and that marketers must strive to understand what emotions customers experience in order to craft a meaningful brand narrative and build lasting relationships. Jesse Burns is a cannabis marketing veteran who served as the longtime marketing director for Sweet Grass-Colorado's leading edible in the baked goods category-before joining Grasslands, the cannabis marketing and public relations agency, as CMO in 2020. ![]()
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